This weeks the US Campaign for Burma and their viral PSA campaign got abump in traffic thanks to a New York Times article featuring Isaiah's spot with Ellen Page.
Here's an excerpt: “Hitler is alive in Burma” reads the words scrawled on a cardboard sign, held aloft by a sweet-faced Ellen Page, the “Juno” star, in a 90-second human-rights public awareness message that began showing on video-sharing Web sites last week.
The spot is one of 30 produced for U.S. Campaign for Burma, starring celebrities like Will Ferrell and Jennifer Aniston. The goal of the campaign is to thrust the cause of human rights in Burma — now known as Myanmar — into the orbit of A-list activist causes, along with Tibet and Darfur, and to encourage international pressure on a government that activists say is one of the world’s most oppressive.
A story that is going to hold people’s interest also needs a villain. While General Shwe is a natural in the role, said Isaiah Seret, a 30-year-old music video director who was enlisted to write and direct the Ellen Page spot, the general also came with built-in drawbacks — his name lacked impact, his face was forgettable. The general, Mr. Seret said, lacked what is known in marketing vernacular as a “unique selling point” — like Hitler’s mustache. So the director attempted to turn the general’s blandness into a joke. In the spot, Ms. Page scribbles a Hitler mustache on a large photo of the general and declares, “Make no mistake about it, he is a professional dictator.”
READ THE FULL ARTICLE AT NYTIMES.COM and watch some of the spots below...