AMEX "NOODLE QUEST"
DENTSU NYNoodle Quest was the first in what became more than two years of redefining Amex’s creative voice in TVC and Print. Developed with our friends at Dentsu—particularly Christina and Alyssa—and editor Hank Corwin, we built a multi-channel campaign that didn’t feel like a bad After Effects project. Shot by Guillermo Garza, with second unit by Jackie Bao, we brought a Japanese noodle quest to life in the heat of a Bangkok December.
BTS-ish moments...
CREDITS
CAST
Starring: Jamal Ajala @jamalajala95 (UNSPOKEN)
Starring: Daniel Bowerbank @danieljbowerbank (LIGHTBRINGERS)
Starring: Lubina Azabal and Priya Blackburn @priyablackburn (MAGNUS)
AGENCY
Agency: Dentsu @dentsu
GLOBAL CCO: Julie Scelzo
CD: Christina Pitsinos
CD: Alyssa Ollis
Producer: Celia Everett
TALENT
Ailin Salas
Prim Patnasiri
PRODUCTION
Production Company: @biscuit.filmworks
Director: Isaiah Seret
Founding Partner: Shawn Lacy @shawnbullen
Executive Producer: Andrew Travelstead @andrewtravelstead
Head of Production: Sean Moody @seanlmoody
Producer: Suza Horvat
Director of Photography: Guillermo Garza @_guillermo_garza
Camera Operator: Jackie Bao @baohouse
Production Designer: Akin Mckenzie @keenkenzie
1st AD: David Webb @webb888
Wardrobe Stylist: Mae Petchsawang @mae_petcharat_costumedept
Hair Stylist: Tom Vijob
Makeup Artist: PP Deesawat
Editor: Hank Corwin @ Lost Planet @lostplanetpost
VFX: Jamm @jamm.vfx
Sound: Premier Music Group @premiermusicny
Service Co: TaProD @taprodgroup
Service Co Producer: Gob Tangtham
Client: American Express @americanexpress