SAMSUNG GALAXY
"MUSEUM OF LAPTOPS"
SAMSUNG | BBH NYC
AD AGE
Welcome to the Museum of Laptops, where you can explore exhibits of laptop pain points, which we no longer have to deal with thanks to Samsung’s new Galaxy Book.
MOL was shot in Kyiv with Radioaktive. The iconic production hub had become famous for putting its heart into everything they do; and this was no exception. It was an honor to make this with a team that cared so deeply about every element of the production and to bring their soviet era locations to double for the futurism in this spot. The big lift was a zero-G elevator that dropped like a battery. For this, we created an interactive set with wire rigging at the ceiling and lit it with LEDs to produce a full in-camera rear projection.
CREDITS
Agency: @bbhnewyorkCreatives: Jackie Anzaldi, Kevin Tosi, Liz Loudy & Rafa Rizuto
Agency Producer: Shelley Giera
Service Co: Radioaktive
Director: @isaiahseret
1st AD: @kristina_ilyina
Producer: Peter Knowles
Director of Photography: @mauro.chiarello
Production Designer: @danieltaylordesign
Costume: @kateforbescostume
Editorial: @rockpaperscissorseditorial
Editor: Mikkel E. G. Nielsen
Post Production: @movingpicturecompany
Colorist: Tom Poole / Co3
Set stills by @vitaliymariash