"THE BEGINNING"
JACK DANIEL'S TENNESSEE HONEY
AGENCY: ARNOLD BOSTON
RUNNING TIME: :30
iPhone/iPad | Embed
* Silver Prize at Cíclope International Advertising Festival
"THE KEEPER"
JACK DANIEL'S TENNESSEE HONEY
AGENCY: ARNOLD BOSTON
RUNNING TIME: :30
iPhone/iPad | Embed
* Silver Prize at Cíclope International Advertising Festival
For the launch of Jack Daniel's Tennessee Honey, the Southern distiller's first new-product in 14 years, Arnold Worldwide asked me to direct a series of teasers leading up to its release. The concept was to showcase the special honey and bees that Jack uses to create their superior honey whiskey. To achieve this, I worked with Arnold to build a mythological back story about a brilliant young-Clint Eastwood-esque Beekeeper and the auspicious birth of his 'King Bee'. To bring these spots to life I got to work with the iconic production designer Robb King, who helped me realize a western vision of the Keeper's honey farm, along with Matthew Lloyd who shot the spots, and the Stone Foxes who provided some nice, dirty guitar work for the soundtrack.
CREDITS
Client: Jack Daniel's
Agency: Arnold, Boston
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
Executive Producer: Ali Brown
Art Directors: Jeremy Boland, Wade Devers, Allie Hughes
Writer: Peter Hughes
Agency Producers: Billy Near, Bill Goodell, Ben Ouellette
Group Account Director: Paul Nelson
Account Director: Nate Stewart
Account Manager: Shannon Coletti
Cinematographer: Matthew Lloyd
Production Designer: Robb Wilson King
Editorial: Lost Planet
Bee by: Passion Pictures
Production Company: PRETTYBIRD