IMS “MORE LIKELY”

GOODBY SILVERSTEIN

More Likely is the story of one man’s impossible journey, from winning the lottery, to becoming a navy seal, to eventually summiting Mount Everest. We created these feats to illustrate 5 things a person is more likely to do then to click on a web banner ad.

For the films lead, we were fortunate to snag the actor Kyle Gallner, before his American Sniper fame (or maybe we trained him for the part ;-), and we worked with a number of very cool consultants including navy seals, astrophysicists, and a man who’s family name is Sherpa, all in service of bringing this very important message to the public.

CREDITS
FEATURING Kyle Gallner, Haley Finnegan, Mark Semos, Elizabeth Olin & Phurba Sherpa
DIRECTOR Isaiah Seret
EXECUTIVE PRODUCER Ali Brown / PRETTYBIRD
LINE PRODUCER Bridgitte Pugh
DIRECTOR OF PHOTOGRAPHY Masanobu Takayanagi
PRODUCTION DESIGNER Jahmin Assa
WARDROBE Keith Wager
EDITOR Damion Clayton
COLORIST Tom Poole
VFX: Andy Barrios / A52


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